Increasing Prospect Engagement
Property Management Teams Need to Stop Depending on Emails - Here's Why
Did you know that 300 billion emails are sent each day, but only 18% are opened? Most property management teams today are too dependent on email. Usually, they see how much time and energy email takes, but don't know how to break the cycle.
Increase in After Hours Traffic
Spam filters, overloaded inboxes and interest decay are among the reasons behind why emails can fail. Most of us receive various marketing emails every day and simply delete them without engaging. Discover a new way of interacting with the marketplace without relying on emails.
Today's Multifamily teams can receive hundreds of leads each day. It's nearly impossible to organize, keep up with and nurture those leads through email alone. It's time to stand out in a sea of crowded inboxes, and tackle the unique hurdles teams have to deal with.
The phenomenon states that the more time that goes on between email correspondence, the less interested your target will be in the topic. If you don't get someone engaged immediately, it's unlikely that you will be able to in the next few days! Prospects should be offered synchronous communication.
What Can We Do About It?
Leasing teams don’t have a lot of time on their hands - we know this. That’s why new products and innovations are here to help save these teams countless hours responding to and nurturing leads. Virtual leasing agents never sleep, allowing prospective and existing renters to have their questions answered in real-time while your staff focuses on other high-value tasks. Plus, they work directly with your existing property management software to contact new leads immediately as they come in and encourage them to schedule a tour.